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Sprawna obsługa klienta
Chroń konta Klientów, zwiększaj skuteczność działań marketingowych i przyspiesz tempo dzięki nowoczesnemu zarządzaniu tożsamością Klienta za pomocą CIAM.
Wyzwanie
Zadowoleni klienci i bezpieczna marka, bez rozgłosu
Tytuły dzisiejszych gazet aż roją się od informacji o naruszeniu bezpieczeństwa danych osobowych i uwierzytelniających czy kont. Jednocześnie istnieje potrzeba wykreowania odpowiednich rozwiązań na styku ze światem cyfrowym, które wzbudzą zainteresowanie potencjalnych klientów, umożliwią opracowanie zindywidualizowanych treści marketingowych oraz zapewnią klientom większą wygodę kontaktu.
Jak wykreować bezpieczne i przyjemne wrażenie u klienta:
Opracować nowoczesne aplikacje dla urządzeń mobilnych, sieciowych i IoT, aby przyciągnąć klienta i powiększyć udział w rynku
Ograniczyć do minimum ryzyko naruszenia bezpieczeństwa danych oraz ściśle przestrzegać przepisów o ochronie prywatności
Umieścić dane klienta w centralnym punkcie firmy, aby zmaksymalizować analizę możliwości up- i cross-sellingu
Rozwiązanie
Tożsamość podstawą bezpiecznych i pozytywnych doświadczeń klienta
Ochrona danych osobowych na drodze skrupulatnego uwierzytelniania, ale bez zbędnych komplikacji i bez uszczerbku dla funkcjonalności
Twoje kryteria sukcesu:
Utrzymanie klientów poprzez zapewnienie bezpieczeństwa i ochronę prywatności
Wyeliminowanie nieupoważnionego dostępu do danych
Ochrona danych osobowych
Potrzeba ujednolicenia infrastruktury tożsamości klienta, ograniczenia silosów i uproszczenia
Bezpieczne logowanie przy pomocy Single-Sign-on i wielopoziomowego uwierzytelniania
Zapewniony dostęp użytkowników do danych określonych w centralnej polityce; dotyczy wszystkich użytkowników, aplikacji i katalogów API
Większa efektywność marketingu
Opracuj bardziej szczegółową analizę klientów, aby zaoferować im lepiej ukierunkowane kampanie o większej skuteczności i w ten sposób podnieść stopę zwrotu z nakładów na reklamę.
Twoje kryteria sukcesu:
W pełni zrozumieć aktywność klienta we wszystkich interakcjach
Stosować analizę intensywnego marketingu na potrzeby up- i cross-sellingu
Potrzeba zbudowania jednego szczegółowego opisu klientów
Potrzeba personalizacji promocji stosownie do indywidualnych preferencji klientów
Potrzeba integracji z już stosowanymi rozwiązaniami marketingowymi i analitycznymi
Potrzeba pełnego zrozumienia i wzmocnienia pozycji klientów
Potrzeba intensyfikacji zaangażowania
Wykreowanie nowoczesnej wygody klienta
Na pozytywne doświadczenia składają się bezpieczeństwo i wygodny dostęp do aplikacji. Dlatego zrezygnuj ze skomplikowanych metod uwierzytelniania.
Twoje kryteria sukcesu:
Deweloperzy mogą wybierać preferowany przez siebie język, aby dotrzymać terminu uruchomienia
Klienci postrzegają wygodę marki nawet nie podejrzewając, że Okta zarządza tożsamością
Konieczność wykorzystania nowoczesnych urządzeń i platform do nowych inwestycji cyfrowych
Umożliwienie deweloperom elastycznego działania, co pozwoli im tworzyć wygodne w obsłudze aplikacje i rozwiązania dla klientów
Potrzeba umożliwienia samoobsługowej rejestracji i zarządzania hasłami
Potrzeba synchronizacji doświadczeń cyfrowych w czasie rzeczywistym i offline oraz systemów zaplecza
Umożliwienie klientom korzystania z tożsamości używanej w mediach społecznościowych w celu ograniczenia odrzucania przy rejestracji i logowaniu
Budowa strategii bezpieczeństwa w oparciu o tożsamość i zarządzanie dostępem
MGM Resorts International wybrało platformę tożsamości Okta do świadczenia indywidualnych usług z chwilą, kiedy tylko goście przekroczą próg hotelu. Okta obsługuje także program M life Rewards, co – w przypadku firmy oferującej gry hazardowe – przekłada się na punkty lojalnościowe o znacznej wartości.
Miliony
Gości na całym świecie ma zapewnione lepsze i prostsze bezpieczeństwo.
